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Books > Folklore & Music History

RECORD MAKERS AND BREAKERS : VOICES OF THE INDEPENDENT ROCK 'N' ROLL PIONEERS

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RECORD MAKERS AND BREAKERS : VOICES OF THE INDEPENDENT ROCK 'N' ROLL PIONEERS by John Broven
This engaging history of the independent rock 'n' roll record industry from its raw regional beginnings in the 1940s with R&B and hillbilly music through its decline in the 1960s combines narrative history with extensive oral history material from numerous recording pioneers. The rich oral histories provide abundant on-the-ground information about nurturing new artists such as Elvis Presley, Chuck Berry, Fats Domino, and B.B. King and then losing them to the bigger labels; developing pressing plants, distribution centers, jukebox circuits, and disk jockey networks; financing these operations, often on shoestring budgets; and creating innovative approaches (including payola) to developing an audience. Hardcover, 584 pp.
#542-220 .. $50.00 buy

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